Our Philosphy

Cult Racing Cycles was setup in April 2009 by Paul Prince. After refurbing 'The Pump House' we opened for business officially in July 2009.

When we setup the shop, we realised anyone can go to any number of bike shops locally and nationally and anyone can get cheap gear off the internet, so the question we asked ourselves was..... how could we be different?

It was a simple answer.....Customer Service....offer customers what they normally expect from a bike shop... and more.

Customers are King (or Queen!) in our shop. SIMPLE. Looking after each and everyone that walks through our door is what we do. Its more important than anything else, what we sell, what we service, what we repair. Its drilled into the staff so there are no excuses. EVER.

Paul believe's that if you give exceptionally good service people will talk about you as much as if you give exceptionally bad service. Recommendation is the most powerful marketing tool for any business and this is what we are trying to tap into....and its working!!!!

Things do go wrong!
We're not complacent either. We are definitely not perfect!  We are human, we do forget, we do make mistakes but when we do, you have our promise we will do everything in our power to rectify the problem swiftly and satisfactorily.

Our Customers can enjoy a number of benefits when they visit us...we open late, we have free internet access, wi-fi, a plasma TV, a customer shower, lots of FREE parking and plenty of demo bikes, wheels and accessories to try!  ....plus much more!

And that's not it, we are always coming up with fresh, new ideas to make a customer's experience with us personal, fun and value for money. Our staff engage with our customers all of the time to make sure we are doing what we do right and what we want to do will work. If not, just tell us!

We live in 'The Pump House'

Pricing

Trying to be competitive on price and doing that on every line we stock in the shop is impractical because of the time it takes to research online, so we've taken a decision to price our stock at £RRP, as a guide, and then do a deal individually on each item and with each customer.

We like a deal as much as the next guy, so don't be afraid to ask us what we can do stuff for. We'll price match where we can but on some items we just can't compete with the big online retailers but what we can offer that they don't is a coffee, a chat, a bit of banter and great after-sales service!!

Our Showroom